Lair of the Association Chairman
Tradeshow Exhibit at ASAE 2011
Tradeshow Exhibit at ASAE 2011
For our exhibit at the American Society of Association Executives tradeshow, we gave show-goers a one-of-a-kind fun house experience themed to their profession, centered around a comically menacing character, The Chairman.
We started by scouring the country for a fun house we could rent and radically customize for this three-day event, finally finding Toon Town. After months of developing the concept and art, we wrapped every inch of the fun house in typography and custom-commissioned illustrations by Matthew Warlick, depicting our villain The Chairman and our protagonists, the fearless Association Executives.
Upon entering our fun house, show-goers wound through obstacles to enter a room with a large flat screen where they saw themselves confronted by The Chairman, played by improv comedian Richard Lett, who was composited into the scene from a green screen studio we set-up behind the funhouse.
Before and After. A year later, I still reek of vinyl.
Up and Running Before Expo Hall Opens.
Back wall, built to cleverly conceal our actor and green screen studio nestled just behind the fun house
Inside the fun house: two good sports face their digital tormenter
Meanwhile out back: comedian Richart Lett interacts via audio and video feed, allowing him to see, hear and ridicule those inside the fun house.
